Wood grows in value
when storms hit the stock market
Langonnet Forest, France
True value
The tree grows. As the years go by it gains value naturally. What's more: as it grows it sequesters carbon.
Solid value
The value of wood is not based on speculation, but on the wood's mechanical properties, which make it a remarkable renewable material.
Sustainable value
By investing, you help renew the forests and enable sustainable management that favours biodiversity
The financial value of the tree is linked to the price of wood, which increases with inflation.
Unlike shares, who have a volatile monetary value which depends on investors' confidence, trees have real, natural and intrinsic value.
Speculation is based on investors trust or lack thereof, stock price volatility and the search for short term gains.
The forest is a long term investment, over several decades, which is literally rooted in respect for the environment.
Sure, it lacks the means of getting rich quick. Instead, it provides a strong positive impact on the environment.
