[Skip to main content](#main-content) ![](https://img.ecotree.green/humans/team-ecotree/suzanne-02.jpg?d=128x128)Choose a loyalty programme that plants trees ============================================ Engage, retain and reward customers by putting them at the heart of your environmental strategy ----------------------------------------------------------------------------------------------- [ Contact us ](https://ecotree.green/en/companies/contact) [ Contact us ](https://ecotree.green/en/companies/contact) ![](https://img.ecotree.green/humans/team-ecotree/suzanne-02.jpg?d=128x128) ### Tailor-made loyalty solutions for your customers Looking for a loyalty programme built around a nature-based project? Choose from a range of solutions that let customers take part in tree planting, biodiversity restoration or carbon capture. #### Cash-rounding One-off campaigns to finance biodiversity conservation projects. #### Loyalty programme Convert points into trees that are planted and managed in European forests #### One purchase = one ESG action A percentage of an item’s purchase price goes to a tailor-made project. ### We can help you pick the perfect loyalty solution ### We can help you pick the perfect loyalty solution Our corporate partnership experts work with you to define a nature-based project that’s just right for your company. We **develop a strategy** together to help your loyalty programme reach and engage your customers. We establish key indicators to measure customer engagement and the outcomes of your chosen project (for example, trees planted or hectares restored). ![ecotree team](https://img.ecotree.green/humans/team-ecotree/at-work/in-office-03.jpg?d=128x128) ### Discover **customer loyalty** programmes developed with our partners - - - - #### Cora: Engaging customers in reforestation In Cora's stores, customers were given the opportunity to contribute to a biodiversity project through a round-up campaign at checkout. In May 2022, the campaign was launched in 61 stores. Cora's customers could now concretely engage with nature. The stores raised funds to finance 3 forestry projects, the creation of a biodiversity area and a bee project. ![](https://img.ecotree.green/companies/cora-01.jpg?d=128x128) #### RunnersWorld: Engaging their customers in their values RunnersWorld in the Netherlands has partnered with EcoTree to help its customers get involved with recycling. For Green Friday, RunnersWorld invited their customers to hand in their old running shoes so they can be recycled for new running tracks or playgrounds. In return, RunnersWorld paid for a tree to be planted in Ploemel Forest, France. The campaign was extended until the end of the year because it was so successful. ![](https://img.ecotree.green/companies/runners-world-01.jpg?d=128x128) #### Acer: Commit to tree planting in France Acer is committed to making more less carbon heavy technology, which includes developing a range of products. When launching its new laptop, Acer customers could enter the product’s serial number to sponsor a tree in an EcoTree forest. In total, Acer’s loyalty programme supported the planting of 66,000 trees in the forest of La Trinité-Langonnet in France. ![](https://img.ecotree.green/graphism/about_companies/acer-01.jpg?d=128x128) #### BCPE Car Lease: Engaging my customers through subscription BPCE Car Lease is offering its customers the opportunity to participate in capturing the carbon emissions of the vehicles they lease. They become tree owners thanks to a monthly contribution ranging from €1 to €3. The project is supported by customers and the BPCE company, which contributes 100%, and thus finances the creation of a carbon sink at the same level as its customers. 86% of BPCE Car Lease customers have chosen this solution. ![](https://img.ecotree.green/flora/drone/road-crossing-forest.jpg?d=128x128) ### How to communicate about your nature-based project with customers #### Customer contributions at checkout You can invite customers to contribute directly at the point of sale, in-store and online, towards a specific forestry or biodiversity conservation project. The funds collected can finance various biodiversity conservation projects in areas including agroforestry, pollination, and the restoration of wetlands and peatlands. #### Set up a customer loyalty programme Why not give your customers the chance to convert their loyalty points into a forest investment or a biodiversity project? They can choose a tailor-made project to take part in, matched to your company's sustainability goals. #### Give your customers trees as gifts When it comes to **corporate gifts with a purpose**, customer satisfaction depends on how meaningful they are. By giving the **gift of a tree**, sponsored and traceable in an EcoTree forest, you show customers you are supporting a specific, verifiable project. #### One purchase = one ESG action Help your **customers** take action too. For any product they purchase, use part of their payment to finance a local forest or biodiversity project. You can share the data you receive from the project with your customers, thereby giving them an insight into what they are helping to support. We have a wide selection of different projects, so you can choose the one that makes the most sense for you and your customers. #### Create your corporate forest Build customer loyalty and share your brand values by giving them the opportunity to sponsor a tree. For every product they buy, they can receive a gift code that allows them to sponsor a tree in an EcoTree forest. We can even create a dedicated platform where customers can interact with your business and track their trees. #### Educate consumers about the environment Make your **customers** aware of the specific actions you are taking and the projects you are funding. We can help put together a **loyalty programme** and ecosystem restoration project that engages your customers, partners and colleagues. #### Communicate at your points of sale It is important that your point-of-sale communications describe the specific action you are taking. We can help guide your creation of digital media and POS materials that state your project clearly and accurately, so your communications stay compliant with current rules on environmental claims. [Read our 2026 guide to communicating your nature-based investement to customers](https://ecotree.green/en/company/resources/white-paper/guide-empco-2026-en). #### Get expert help for tailor-made project Our team of experts can help you create a tailor-made project that will meet your ESG goals and be a good fit for your brand. We help you at each stage of the implementation of your project and provide the knowledge and methods for you to put loyalty at the heart of your business strategy. [ Contact us ](https://ecotree.green/en/companies/contact) ### Certified for quality Our certifications are a testament to the quality of our restoration project within forestry and wetlands. They are deeply interconnected with our corporate mission, the validity of our environmental initiatives and the transparency of our governance. [Discover our credentials and certifications](https://ecotree.green/en/companies/credentials). ### Added. You're supporting Europe's forests Together with 100,000+ tree owners across the globe [ Give it as a gift ](https://ecotree.green/en/give-a-gift) [ Go to cart ](https://ecotree.green/en/basket) Continue shopping