It really was rubbish! See how used bottles and cans inspired our ground-breaking EcoTree forestry model.
On holiday in Copenhagen, four friends noticed how effective the Danish system for recycling cans and bottles was. The secret? Financial reward! Follow their journey to becoming EcoTree's co-founders.
Vianney, Erwan, Théo and Baudouin go to Copenhagen but it isn't The Little Mermaid that catches their eye.
It's the deposit system for used cans and bottles. When Danes return them, they get money back. And 90% of Danes are doing it!*
Back in France, Vianney (a forest ranger) shares his frustration that so few people have a say in the future of our planet's forests.
The four friends remember how the Danes do it and draw up a model for transferring financial reward to individuals supporting forestry.
Et voila! The seeds of EcoTree are sown. Vianney prepares a team of foresters. Erwan, Théo and Baudoin cultivate the people power behind the trees!
Vianney, Erwan, Théo and Baudouin go to Copenhagen but it isn't The Little Mermaid that catches their eye.
It's the deposit system for used cans and bottles. When Danes return them, they get money back. And 90% of Danes are doing it!*
Back in France, Vianney (a forest ranger) shares his frustration that so few people have a say in the future of our planet's forests.
The four friends remember how the Danes do it and draw up a model for transferring financial reward to individuals supporting forestry.
Et voila! The seeds of EcoTree are sown. Vianney prepares a team of foresters. Erwan, Théo and Baudoin cultivate the people power behind the trees!
We don't know what the future will hold, but we believe that if we stay true to the four values EcoTree was founded on, then that future will definitely be greener!
We're foresters who love life in the forest and nature is at the heart of what we do. But our secret power comes from our mission to bring everyone with us into the forest. Because the future needs a balance between the needs of human beings and the needs of nature. People need resources like they need wild forests. And with our model, we can ensure both.
We're all trying to find our way to a greener future. And while we know our tree ownership model is exciting, easy and impactful, the issues around deforestation, climate change and resources are simply not simple. If we're not sure about something, we'll say so. We'll never exaggerate our impact. And we'll share everything we know with you on this journey together.
Now we mentioned all that heavy stuff, you should know we're an optimistic bunch, passionate about creating change for the planet. Our optimism is serious because we're experts expanding knowledge and involvement in sustainable forestry. We imagined a future where forests are preserved by ordinary people who have a stake in them. And it's working!
We wouldn't be here if we hadn't dared to just go for it. If we hadn't taken a radical new idea and worked hard to shape it into the successful and exciting model we have for sustainable forestry today. This daring-do attitude is what we'll carry with us into the future of the forest, so we stay innovative, agile and efficient. And a fun movement to be part of!
With our main office in France and our international HQ in Copenhagen, EcoTree is taking root across Europe. Great news for forests and the future of sustainable forestry!
Our team and our forests are growing across Europe. So we're always on the lookout for exciting collaborations, project ideas and passionate new teammates.
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