"How can we improve our carbon footprint in a cost-effective way? This start-up in Brest may have found a way to square the circle. Its product: a tree booklet, which combines virtuous action and profitability."
"The model of this start-up, concerned with the desires of companies to be profitable, allows an investment in an ecological, concrete and measurable approach with an asset balance sheet".
"All they did was think about it. They based EcoTree on a pragmatic question: can we do business with sustainable development in a virtuous way? The three friends thought long and hard about reconciling ecology and finance by focusing on the forest. They took up the bet."