Our guide to communicating your nature investment under EmpCo
In this guide you will discover:
What the EU's EmpCo directive means for how your business talks about its environmental impact.
The five practical changes to make in your client-facing communication before 27 September 2026.
Why EcoTree partners already hold the traceable, certified evidence the new rules require.
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What is the EmpCo directive?
From 27 September 2026, the EU's Empowering Consumers Directive (Directive (EU) 2024/825, known as EmpCo) requires businesses to back up any environmental claim with verifiable evidence. It applies to any communication that reaches consumers, including websites, packaging, social media and advertising, and there is no transition period: a claim published before this date must still meet the new requirements if it remains live after it.
For companies already contributing to nature-based solutions, this is not a new bar to clear. It is a reason to check that existing claims are anchored in named projects and certified data, rather than general statements.
Where does EmpCo apply?
EmpCo follows the consumer, not the company. A business established outside the EU is still subject to the directive if it markets to EU consumers. The rules cover consumer-facing material such as product pages, packaging and advertising, but do not extend to purely business-facing content like investor decks or internal reporting.
Why EcoTree partners are well placed
Every EcoTree project, tree and carbon credit is GPS-located, traceable and independently certified, for example by Bureau Veritas, Label Bas Carbone or PEFC/FSC. This traceability is precisely the kind of evidence EmpCo requires.
The guide walks through exactly how to put this to use, including which figures are safe to state as fact and which should be framed as estimates, and which of EcoTree's communication kits to reach for depending on your offer.